Hola, I’m Luis

Design Leader, Community Builder, Founder, Writer and Mentor

UX Design Leader specialized in building user-centred teams that drive business value to a global solutions.

I create value by relentlessly connecting ethical ideation to practical implementation

Calgary-based UX Design Leader with over 20 years of experience in leadership and product design, working with large corporations, governments, and small startups in Latin America, North America, and Europe.

I have a track record of success in building and leading teams that drive product innovation and improve user experiences, utilizing multiple design tools and approaches. My diverse global experience allows me to effectively collaborate with stakeholders and design for a range of users.

I have specialized in leading multicultural remote teams, skilled at tackling complex challenges and innovation.

As Director of Usability Testing of IncluCity Calgary and the Executive Director of Calgary UX. I am dedicated to improving mechanisms for diverse talent and voices to be heard in the tech industry and increasing awareness of the importance of creating technology that serves everyone. Also working on innovating the Energy Industry as a Sr. UX Designer at the Technology + Innovation Lab at Enbridge.


I am passionate about design and believe in supporting and mentoring junior designers through initiatives like the Amazing Design People List, Design Lab and Calgary UX. I value compassion and understanding and strive to create a kinder and more humane world.



Design is done by people, for people.


Listen and meet them where they are.


Transparency in intentions, clarity in communications.


Design is a bridge, not a destination.

UX Consultant / Owner

Sensed Solutions 

UX Consulting for companies and governmental organizations such as Enbridge, Paysafe, Panasonic Spain, Sprint, Nextel, Airhob, Verizon, and the Ministry of Information Technologies and Communications of Colombia.

Community Leader

Executive Director at Calgary UX

As the leader of Calgary UX, lead educational and formative experiences aimed to expand professional horizons, connect members of the community and skill development.

ASTech Awards 2022 Nominee
Thought leadership

Writer at Medium

Active participation in creating and forming design teams.  Implementing processes, best practices and guidelines. Instructing new designers to cover skill gaps, perfecting team dynamics and harmonious relationships.

UX Collective Author Spotlight - Sep 15, 2020
Inclusiveness and Accessibility

Founder & Director Usability at IncluCity Calgary

Part of a team with the mission of building an Inclusive Usability Testing non-profit organization.  Our goal is to bring the voice of people and communities that normally are not consulted during the regular product development cycle.

Recipient of 2022 Digital Talent Champion Award - Start Alberta
Design Educator

Mentor at ADPList & DesignLab

As Design Mentor for DesignLab and ADPList, mentored over 40 new designers in Design Thinking, Research Methods and Career development.

Top achiever: Canada - 3000 mentoring minutes