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Case study

MMC Marketing Backpack

Design thinking for network testing

Design thinking - Imaginarium to networking testing backpack

Introduction

Modern life is hard to imagine without internet access on mobile devices. Access to internet keeps us informed, efficient and connected.  Coverage and speed of mobile networks influence the productivity of a community. Internet on mobile devices is the gateway for more and better innovative products.

Strategy: Rapid iteration of solutions validated by stackeholder interviews and prototypes
Methodology: Design Thinking, Product & User Experience Design under Scrum team
Tools: Solidworks, Illustrator, Proofme, and AdobeXD

The problem

Network performance in public spaces is a headache for customers and carrier companies. Carriers get blamed for low speed or lack of coverage. It is difficult and expensive for them to have real-time visibility on the ground. They could wait until people reach them and complain about specific areas. Or, they could hire network engineers to survey the area. The first option may lead to losing a customer in a saturated market. The last one is expensive and not sustainable for long periods of time.

Design thinking for innovation

Early stages of user research and stakeholders’ interviewing reported the following paradigms.

Paradigm 1: Surveying equipment is expensive an complicated
Desired outcome: Simplify surveying hardware to be affordable and simple

Paradigm 2: Network engineers are in charge of surveys
Desired outcome: Reduce complexity to the point that anybody can survey a network.

Paradigm 3: Efforts to improve network performance go unnoticed by consumers
Desired outcome: Make surveying efforts cool and noticeable, after all, it shows the company they care.

Paradigm 4: Marketing efforts focussed on network speed can backfire.
Desired outcome: If the current scenarios is not positive, have a way to change the conversation

The solution

MyMobileCoverage developed its own low-cost benchmark box. Collects data on RF environment, network performance, and GPS positioning simulating many devices.
 
The goal is making this sophisticated equipment so easy to use that anybody could run a survey. The interface had simplicity in mind.
The benchmark box also powered two displays to communicate network performance is in that area and mix it with other marketing messages.  
Render of benchmark box - Design Thinking

Elements of the system

Design thinking - elements of the system

Survey

The marketing backpack, the kiosk version and a benchmark box installed on service trucks.  They survey the area, sending reports about the conditions of the network.  This is a visualization of how surveying creates heat maps along the way.

UX for backpack

Marketing backpack

UX for backpack

Kiosk 

UX for backpack

Trucks

Marketing backpack

The marketing backpack allows surveys in hard to reach areas, like hiking trails. The user will carry a marketing backpack through a predefined area.   

The light version marketing backpack was smaller and offer more mobility to the user. Perfect for events that last a couple of hours, like parades, concerts and tradeshows.

The kiosk

If your marketing materials says that you are the fastest network in the country, you need to prove it.  Surveys in stores and other point of sales need to run surveys all the time to ensure reality does not prove you wrong. 

This display also offers the potential to interact with users, showing some more marketing content or allowing them to subscribe to services. 

Benchmark box in the trunk

The benchmark box (out of the scope of this case study), was included in company’s service trucks.  This trucks will survey the city while doing their regular mantainance operations.

Reporting the information

The MMC library collects information from the multiple surveys.   The information displayed on the tablet is controlled with an app installed in a phone and it is synched to backpack. Also, the system can run some tests and change images remotely.

The app has three area, the status, display and speed test screens.

Prototype: Backpack remote control

This flow adds a new remote control, shows messages in displays and starts a new speed test.

The mobile marketing dashboard

Company representatives were able to monitor, track and control everything from the office.  Even being able to turn on the camera and microphone of the tables to capture people’s reactions.

Project takeaways

  • Innovation can turn problems to opportunities.
  • An integrated solution, can reduce optimize resources and reduce costs.
  • As a UX Designer and Product Developer, this project is a testimonial of the future of IoT.

About this client:

MyMobileCoverage is the leader in mobile analytics tools. It mission is to provide real-time analytics relating to network performance, customer experience and business intelligence.


Learn more about MyMobileCoverage

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