Graphic and Label Design
Bobcat Iced Tea and Bobcat Extra GNS
Graphic Concept for Liquor Brand
In Shawnee Tale, the bobcat is outwitted by a rabbit, which give rise to its spots. After trapping the rabbit in a tree, the bobcat is persuaded to build a fire, only to have the embers scattered on its fur, leaving is signed with dark brown spots.
This is the perfect analogy for Bobcat. It has been purified and defined by fire.
Cats always land on their feet
This version of the label was meant for bars where the bottle could be placed on a shelf or upside down a liquor dispenser. So the design of the label was meant to be always readable regardless of its position.